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The semiotic manipulation of signs is the essential characteristic ("Propaganda is a major form of manipulation by symbols" ). [5] Thus, propaganda is a special form of communication, which is studied in communication research, and especially in media impact research, focusing on media manipulation. [6]
Propaganda is a form of communication that aims to shape people's beliefs, actions and behaviours. It is generally not impartial, and is hence viewed as a means of persuasion. It is often biased, misleading, or even false to promote a specific agenda or perspective.
The government enlisted the help of citizens; including children to help promote war bonds and stamps to help stimulate the economy. To keep the prices of war supplies down (steel, food, etc.), the U.S. government produced posters that encouraged people to reduce waste and grow their own vegetables in "victory gardens".
Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising , such as QVC ...
An ideology is a collection of ideas. Typically, each ideology contains certain ideas on what it considers to be the best form of government (e.g. autocracy or democracy) and the best economic system (e.g. capitalism or socialism). The same word is sometimes used to identify both an ideology and one of its main ideas.
A form of government where the monarch is elected, a modern example being the King of Cambodia, who is chosen by the Royal Council of the Throne; Vatican City is also often considered a modern elective monarchy. Self-proclaimed monarchy: A form of government where the monarch claims a monarch title without a nexus to the previous monarch dynasty.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
These advertisements are not only done by businesses but can also be done by other groups. Non-commercial advertisers are those who spend money on advertising in the hope of raising awareness for a cause or promoting specific ideas. [8] These include interest groups, political parties, government organizations, and religious movements.