Search results
Results from the WOW.Com Content Network
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Entailing advertisement to projecting positive or negative feelings that a person has regarding a specific idea or person to another. [55] The goal of transfer propaganda in advertising is to cause the consumer to associate a product with positive or negative qualities such as patriotism and nationalism in their product evaluation. [56]
Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]
The semiotic manipulation of signs is the essential characteristic ("Propaganda is a major form of manipulation by symbols" ). [5] Thus, propaganda is a special form of communication, which is studied in communication research, and especially in media impact research, focusing on media manipulation. [6]
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
The Handbook of International Advertising Research (2014) Honomichl, J. J. Honomichl on Marketing Research, Lincolnwood, IL: NTC Business Books, 1986. Kim, Kyongseok, et al. "Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010." Journal of advertising 43#3 (2014 ...
Harold Innis's analysis of the effects of communications on the rise and fall of empires led him, in the end, to warn grimly that Western civilization was now facing its own profound crisis. The development of "mechanized" communications media such as mass-circulation newspapers had shifted the balance decisively in favour of space and power ...
Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail".