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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  3. Microsoft Advertising - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Advertising

    Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

  4. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Quality Score is a metric used by Google, [1] Yahoo! [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads.

  5. Yahoo Publisher Network - Wikipedia

    en.wikipedia.org/wiki/Yahoo_publisher_network

    The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005, by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their ...

  6. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    Web advertising before 1998 consisted of banner advertisements generally priced by the number of impressions delivered (i.e., Cost-Per-milli (CPM) pricing). In 1997, Yahoo first delivered banner advertisements based on search queries at its website.

  7. Comparison of webmail providers - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_webmail...

    Cost Mailbox storage Attachment limit Supported languages Number of Email Addresses (incl. Aliases) ... Free (with ads) Yahoo! Mail Plus $49.99 1 TB [d] 25 MB

  8. List of Yahoo-owned sites and services - Wikipedia

    en.wikipedia.org/wiki/List_of_Yahoo-owned_sites...

    Yahoo! Profile / Yahoo Pulse – A directory of Yahoo users with their personal information. Yahoo! Publisher Network – An advertising network that only accepted US based publishers; shut down on April 30, 2010. [60] Rocketmail – An email service acquired in 1997. Incorporated into Yahoo! Mail in 2013. [61] Yahoo! Screen (formerly Yahoo!

  9. Pay per sale - Wikipedia

    en.wikipedia.org/wiki/Pay_per_sale

    Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement.

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