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  2. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...

  3. Biolinguistics - Wikipedia

    en.wikipedia.org/wiki/Biolinguistics

    Biolinguistics can be defined as the study of biology and the evolution of language. It is highly interdisciplinary as it is related to various fields such as biology, linguistics, psychology, anthropology, mathematics, and neurolinguistics to explain the formation of language. It seeks to yield a framework by which we can understand the ...

  4. Psycholinguistics - Wikipedia

    en.wikipedia.org/wiki/Psycholinguistics

    Psycholinguistics or psychology of language is the study of the interrelation between linguistic factors and psychological aspects. [1] The discipline is mainly concerned with the mechanisms by which language is processed and represented in the mind and brain; that is, the psychological and neurobiological factors that enable humans to acquire, use, comprehend, and produce language.

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    One weakness of the approach is the nature of the yielding step, which assumes that the audience's attitude will change by learning a new message, yet learning does not always result in persuasion. [ 24 ] [ 25 ] McGuire is best known for his inoculation theory of exploring resistance to persuasion, which was influenced by the Yale school's ...

  6. Psychology - Wikipedia

    en.wikipedia.org/wiki/Psychology

    Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...

  7. Language expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Language_expectancy_theory

    The theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms.Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. [2]

  8. Language intensity - Wikipedia

    en.wikipedia.org/wiki/Language_intensity

    An empirical test of an axiomatic model of the relationship between language intensity and persuasion. Journal of Language and Social Psychology, 9, 235–56. Infante, D.A. (1975). Effects of opinionated language on communicative image and as conferring resistance to persuasion. Western Speech Communication, 39, 112–29.

  9. Translational research - Wikipedia

    en.wikipedia.org/wiki/Translational_research

    Translational research (also called translation research, translational science, or, when the context is clear, simply translation) [1] [2] is research aimed at translating (converting) results in basic research into results that directly benefit humans. The term is used in science and technology, especially in biology and medical science.