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In cognitive psychology, the word superiority effect (WSE) refers to the phenomenon that people have better recognition of letters presented within words as compared to isolated letters and to letters presented within nonword (orthographically illegal, unpronounceable letter array) strings. [1]
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
The effects of illusory superiority have also been found to be strongest when people rate themselves on abilities at which they are totally incompetent. These subjects have the greatest disparity between their actual performance (at the low end of the distribution) and their self-rating (placing themselves above average).
Illusory superiority, the tendency to overestimate one's desirable qualities, and underestimate undesirable qualities, relative to other people. (Also known as "Lake Wobegon effect", "better-than-average effect", or "superiority bias".) [42] Naïve cynicism, expecting more egocentric bias in others than in oneself.
In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture superiority effect. [2] According to Paivio, there are two ways a person could expand on learned material: verbal associations and imagery.
It predicts that single letters are identified faster and more accurately than many letters together, as in a word. However, this model was rejected because it cannot explain the word superiority effect, which states that readers can identify letters more quickly and accurately in the context of a word rather than in isolation.
Einstellung effect; Endowment effect; Face superiority effect; False fame effect; False-consensus effect; False-uniqueness effect; Fan effect; Florence Nightingale ...
The word superiority effect experiment presents a subject with a word, or a letter by itself, for a brief period of time, i.e. 40 ms, and they are then asked to recall the letter that was in a particular location in the word. In theory, the subject should be better able to correctly recall the letter when it was presented in a word than when it ...