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Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
In business and commercial settings, strategic communication is communication aligned with the company's overall strategy to enhance its strategic positioning. [4] Strategic communication, sometimes known as public relations, is a conscious, planned, and ongoing effort made by organizations. The goal is to create a receptive environment for ...
Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including ...
Leaders should consider creating teams to amplify real-world impact through academic and community partnerships. Our events and conversations with the public have led to more locally relevant and ...
In successful face-to-face communication, a message is translated into a sound wave, which is transmitted through the air and translated back to the original message when it is heard by the other party. The model consists of five basic components: a source, a transmitter, a channel, a receiver, and a destination.
In another study, Koutamanis et al. (2013) suggest that adolescents’ engagement through instant messaging may actually serve to improve their respective abilities to enter into in-person relationships in the real world. [40] The authors focus on textual communication via electronic means.
Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate ...
Investment tactics often require big buy-ins and high fees. New tech is lowering the price of entry in fields like direct indexing and private markets.