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2. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [2]

3. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

4. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's ...

5. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   The bookseller might want to show you an ad for that novel because you're probably more interested in buying it than the average online user. This kind of interest-based advertising is sometimes called "retargeting" or "remarketing." Other interest-based ads are shown based on your online activities over time and across different websites and ...

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

7. Site retargeting - Wikipedia

   en.wikipedia.org/wiki/Site_retargeting

   A related technique used by retailers involves dynamic creative, which allows the marketer to customize the ad displayed to any site visitor, for example displaying a picture of a product the visitor was viewing earlier, but did not purchase. Site retargeting is now commonly considered a "standard practice" among digital marketers. [2]

8. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

   www.aol.com/products/utilities/ad-free-mail

   You’ll no longer see paid ads, but you’ll continue to see promotions for AOL products and brands. We want to keep you in-the-know of our latest product news and information. Ad-Free AOL Mail ...

9. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The main purpose of display advertising is to support brand awareness (Robinson et al., 2007) [6] and it also helps to increase the purchase intention of consumers. Social media is used by many organizations. One example is, in 2014, ASOS and Nike collaborated with Google Hangouts to create the first shoppable video web chat [7] on Google+. The ...