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2. Brilliant (diamond cut) - Wikipedia

   en.wikipedia.org/wiki/Brilliant_(diamond_cut)

   A scattering of "brilliant" cut diamonds shows off the many reflecting facets. A brilliant is a diamond or other gemstone cut in a particular form with 57-58 facets so as to have exceptional brilliance. The underside is conical, a shape that provides maximal light return through the top of the diamond.

3. Helzberg Diamonds - Wikipedia

   en.wikipedia.org/wiki/Helzberg_Diamonds

   Helzberg Diamonds is a jewelry retailer founded in 1915 by Morris Helzberg that has 210 stores in 36 US states. [1] Leadership. A Helzberg Diamonds shop in Arlington ...

4. Diamond cut - Wikipedia

   en.wikipedia.org/wiki/Diamond_cut

   Simultaneously, giving a fancy diamond cut as a precious jewel on specific celebrations became a part of tradition. A Heart cut diamond has romantic symbolism, so it is a common gift for Valentine's Day or a wedding anniversary. Pear-shaped diamonds look like drops of water, and the shape is suitable for diamond earrings.

5. Diamond cutting - Wikipedia

   en.wikipedia.org/wiki/Diamond_cutting

   For instance, a 2.20-carat (440 mg) octahedron may produce (i) either two half-carat (100 mg) diamonds whose combined value may be higher than that of (ii) a 0.80-carat (160 mg) diamond plus a 0.30-carat (60 mg) diamond that could be cut from the same rough diamond. The round brilliant cut and square brilliant cuts are preferred when the ...

6. Diamond (gemstone) - Wikipedia

   en.wikipedia.org/wiki/Diamond_(gemstone)

   For a round brilliant cut, there is a balance between "brilliance" and "fire". When a diamond is cut for too much "fire", it looks like a cubic zirconia, which gives off much more "fire" than real diamond. A well-executed round brilliant cut should reflect light upwards and make the diamond appear white when viewed from the top.

7. Eternity ring - Wikipedia

   en.wikipedia.org/wiki/Eternity_ring

   The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. [5] [6] American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, required the purchase of 90–95% of the uncut gem diamonds ...