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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
That year also, the company introduced WITT-JR, an electronic catalog used to look up parts and keep warranty information. The total number of stores was 459 in 16 states. In 1989, the company began using a computerized store management system (SMS). The Duralast battery line consisting of Sub-Zero, Desert, and long life was released.
The company has two operational segments, an Engine Management segment that produces parts for fuel systems, ignition and emissions, ignition wires, and battery cables, and a Temperature Control Segment that manufactures and refurbishes air-conditioning, heating, engine cooling system, and windshield washer parts, air-conditioning compressors ...
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Typical Duracell 9V battery. Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company.
Interstate Battery System of America, Inc., a.k.a. Interstate Batteries, is a US privately owned battery marketing and distribution company. It markets automotive batteries manufactured by Brookfield Business Partners , Exide Technologies , and others through independent distributors.
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