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  2. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    Vision statement. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2] [circular reference] [3] [circular reference] [4]

  3. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    ISBN. 0-060-56610-8. Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras . It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.

  4. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [1] [2] It may include a short statement of such fundamental matters as the organization's values or ...

  5. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A vision statement is a realistic, long-term future scenario for the organization. (Vision statements should not be confused with slogans or mottos.) A vision statement is designed to present a realistic long-term future scenario for the organization. It is a "clearly articulated statement of the business scope."

  7. The Honest Company - Wikipedia

    en.wikipedia.org/wiki/The_Honest_Company

    US$−39.21 million (2023) Number of employees. 187 (full-time) (2021) Website. honest.com. The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million ...

  8. World Vision International - Wikipedia

    en.wikipedia.org/wiki/World_Vision_International

    World Vision International is an ecumenical [5] [6] Christian humanitarian aid, development, and advocacy organization. It was founded in 1950 by Robert Pierce as a service organization to provide care for children in Korea. In 1975, emergency and advocacy work was added to World Vision's objectives. [7]

  9. Corporate communication - Wikipedia

    en.wikipedia.org/wiki/Corporate_communication

    Corporate communication ( s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends. [1] It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media ...