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An instant rebate, or sometimes instant savings, is a marketing strategy or gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase. For example, the store may advertise a widget for $9.99, but with a $5 instant rebate, the price is $4.99. Or the ...
"About six weeks later, you'll get your 11% back." Walz is referring to Menards' frequently offered mail-in rebates, which become in-store credit for future purchases.
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