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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike has made other strides in DEI efforts in recent years. According to its annual 2021 Impact Report, Nike increased the share of racial and ethnic minorities in its overall workforce in 2021 by ...
When news broke of Elliott Hill’s triumphant return to Nike as its new CEO, I immediately thought of Shoe Dog, the memoir by its founder Phil Knight.During my days as a talent management ...
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The discussions started by Kaepernick and Nike have also had a significant impact on the brand's business. 4 Times Nike and Colin Kaepernick Ignited Cultural Controversies Skip to main content
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values. [69] If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. [65] For example, Nike's brand represents the value of a "just do it" attitude. [71]
Nike's revenue was roughly $1 billion at the time. He has said the competitive Nike culture is the reason he stuck with the business and even moved with the company to seven different cities ...