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The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. [citation needed ...
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Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
Bare Vanilla Body Spray. amazon.com. $18.25. Lovely Patchouli 55 Classic Perfume.
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Retrieved from "https://en.wikipedia.org/w/index.php?title=Axe_Body_Spray&oldid=963385272"
Lynx (Axe) Apollo, the product featured in the marketing campaign. The bid to give tickets to 22 people for sub-orbital spaceflights on the Lynx was part of a marketing campaign by the London office of advertising firm Bartle Bogle Hegarty (BBH) to promote the "Axe Apollo", a new product under Unilever's men's deodorant line Axe .
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