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We applaud Google for consistently making updates to reward the sites who are putting the work in and doing things the right way. Here are common themes that we see across these sites:
The "Hummingbird" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upgrade, but even that was limited primarily to improving the indexing of information rather than sorting through information. [3]
Search algorithm update: Google announces a 10-pack of updates, and says that this begins a series of monthly announcements of packs of updates. [10] [112] 2011: November 18: Search algorithm update: Google releases an allegedly minor Panda update, which SEO commentators label as Panda 3.1, despite the lack of a generally agreed upon update ...
Google Pigeon is the code name [1] given to one of Google's local search algorithm updates. This update was released on July 24, 2014. [2] It is aimed to increase the ranking of local listings in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of the initial release ...
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed low-quality backlinks would not negatively affect a site ranking; Google had been applying such link-based penalties [9] for many years but not made public how the company ...
Google Penguin is a codename [1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines [2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
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