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Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
Football and men’s basketball account for nearly 67% of NIL compensation, according to Opendorse, while male athletes lead NIL activities (62.7%) and receive 93% of donor compensation.
The NIL market is expected to be worth around $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is going to college football. Men’s basketball players earned ...
At the 2024 NCAA tournament, Clark's final three games each broke the women's college basketball viewership record, culminating with 18.9 million viewers for the national championship game. It was the most-viewed basketball game at any level since 2019 and the first women's NCAA tournament final to draw more viewers than the men's final.
When a multi-team event (MTE) start-up promises to drop a cool million dollars into your program’s Name Image and Likeness fund just for you to play, with a promise to do it again in 2025, you ...
The Women's National Basketball Association (WNBA) is a professional women's basketball league based in the United States with 12 teams as of 2024. [1] The league was founded in 1996 by the men's National Basketball Association (NBA) as a wholly-owned subsidiary and began play in the 1997 season with eight teams.
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New regulations adopted in 2021 allow student-athletes in D-I football, men's and women's basketball, men's ice hockey, and baseball to change schools using the portal once without sitting out a year after the transfer, creating uniform transfer rules for all NCAA sports across all divisions. [5] [6]