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The wedding industry in the United States is the providers of services and goods for weddings in the U.S., taken as a whole. Every year in the United States, there are approximately 2.5 million weddings. [1] The United States wedding industry was estimated to be worth about $70.5 billion as of 2022. [1]
Most wedding traditions in the United States and Canada were assimilated from generally European countries. [1] [failed verification] Marriages in the U.S. and Canada are typically arranged by the participants and ceremonies may either be religious or civil. In a traditional wedding, the couple to be wed invite all of their family and friends.
The Knot rebranded in 2023 and launched its biggest integrated marketing campaign, which aims to reach Gen Z couples and highlight vendors on its marketplace. [31] In 2023, The Knot Worldwide acquired Zankyou Ventures, a Spanish-based global wedding company, and Weven, a CRM/ERP SaaS wedding planning platform. [32] [33]
COVID wasn't kind to wedding planners in China, where marriages are traditionally elaborate, expensive affairs, but the industry estimated at almost $500 billion is now facing a bigger threat: a ...
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After the pandemic derailed nuptials in 2020 and 2021, next year is poised to be a non-stop party as engaged couples get to celebrate their unions.
The prime factors for growth in the industry are the rise of middle class in India, an overall booming economy and use of social media. [21] It is estimated that the cost of an Indian wedding ranges from ₹500,000 and ₹50 million (from US$6,747.14 to US$674,743.50). Indians are likely to spend one-fifth of their total lifetime wealth on a ...
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