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Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
Shock advertising or shockvertising is a type of advertising generally regarded as one that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1]
Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter is a non-fiction book written by Steven Johnson.Published in 2005, it details Johnson's theory that popular culture – in particular television programs and video games – has grown more complex and demanding over time and is making society as a whole more intelligent, contrary to the perception that ...
A similar phrase appears in Arthur Conan Doyle's The Hound of the Baskervilles, in which Sherlock Holmes comments on the quality of a portrait by stating "I know what is good when I see it." The phrase was used in 1964 by United States Supreme Court Justice Potter Stewart to describe his threshold test for obscenity in Jacobellis v. Ohio.
The Barnum effect, also called the Forer effect or, less commonly, the Barnum–Forer effect, is a common psychological phenomenon whereby individuals give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, yet which are in fact vague and general enough to apply to a wide range of people. [1]
Innovative color technology means you'll see a wider spectrum of colors than on traditional TV screens and with sound so good you won't need a soundbar. "I'm really shocked at the price of this TV ...
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"A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. [1] A/B tests are widely considered the simplest form of controlled experiment, especially when they only involve two variants.