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Online video platforms allow users to upload, share videos or live stream their own videos to the Internet. These can either be for the general public to watch, or particular users on a shared network. The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1]
A content house, or also known as a collab house, creator house, content collective or influencer group, [1] is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram.
An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...
By 2015 FameBit had signed up about 9,000 YouTubers, and had run about 1,600 campaigns for about 1200 brands. At the time the average subscriber count for a FameBit Influencer was 46,000. [8] By the end of the 2015 that number had risen to 21,000 across 6 social media platforms (Vine, Twitter, Facebook, Tumblr, Instagram, & YouTube) [9]
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
Nebula is a video-on-demand streaming service provider.Launched by the Standard Broadcast content management agency in 2019 to complement its creators' other distribution channels (primarily YouTube), [2] [3] the platform has since accumulated over 680,000 subscribers, [1] making it the largest creator-owned internet streaming platform.
Publishers were increasingly using the platform as a venue for influencer marketing. [259] In December 2022, NBC News reported in a television segment that some TikTok and YouTube influencers were being given free and discounted cosmetic surgeries in order for them to advertise the surgeries to users of the platforms. [260]
Meta Platforms United States: 2009 2 billion [3] Had 1 billion daily active users when it had 1.3 billion monthly active users [citation needed] Instagram: Meta Platforms United States: 2010 2 billion [4] 4 TikTok: ByteDance United States [5] 2016 1.582 billion [3] 5 WeChat: Tencent China: 2011 1.343 billion [3] 6 Messenger: Meta Platforms ...