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  2. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...

  3. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    The scanning process makes the organization aware of what the business environment is about. It allows the organization to adapt and learn from that environment. [19] When the company responds to an environmental scanning process it allows them to easily respond and react to any changes to both the internal and external business environment.

  4. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    Business policy was a term then current for what has come to be called strategic management. [31]) The first chapter of the textbook stated, without using the acronym, the four components of SWOT and their division into internal and external appraisal: Deciding what strategy should be is, at least ideally, a rational undertaking.

  5. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

  6. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

  7. Opportunity management - Wikipedia

    en.wikipedia.org/wiki/Opportunity_management

    Opportunity management (OM) has been defined as "a process to identify business and community development opportunities that could be implemented to sustain or improve the local economy". [ 1 ] Opportunity management is a collaborative approach for economic and business development.

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  9. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.