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In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market. The designer remained with the fashion house for the next twelve years. In 2007, Julie DuRocher was named as the new head designer for Jovani. DuRocher presented a 14-piece Jovani couture collection at a runway show held at the ...
The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques. Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming.
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
Along with designing pageant gowns, Hill worked for 12 years as designer for Jovani Fashions, helping launch the brand. In 2008, she left Jovani to begin her evening gown line under the name Sherri Hill, Inc. which now has a network of over 800 stores. [citation needed]
A party dress is a dress worn especially for a party. Different types of party such as children's party, cocktail party, garden party and costume party would tend to require different styles of dress. [76] [77] One classic style of party dress for women in modern society is the little black dress. [78]
Evening dress, evening attire, or evening wear may refer to: Evening gown or evening dress; Full evening dress or white tie, a formal Western dress code; Black tie, a semi-formal Western dress code for evening events; Evening Attire (horse), an American Thoroughbred racehorse; Evening Attire Stakes, an annual Thoroughbred horse race in Queens ...
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