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Single or double quotation marks denote either speech or a quotation. Double quotes are preferred in the United States, and also tend to be preferred in Australia [11] [12] (though the Australian Government prefers single quotes) [13] and Canada.
The closing single quotation mark is identical in form to the apostrophe and similar to the prime symbol. The double quotation mark is identical to the ditto mark in English-language usage. It is also similar to—and often used to represent—the double prime symbol. These all serve different purposes.
left-pointing double angle quotation mark; right-pointing double angle quotation mark; u+00ab; u+00bb; ... single low-9 quotation mark u+201a: ps, open common „
Quotation marks ( ‘ ’ , “ ” , ' ' , " " ) are used in pairs to set off quotation, with two levels for distinguishing nested quotations: single and double. North American publishers of English texts tend to favour double quotation marks for the primary quotation, switching to single for any quote-within-a-quote, while British and ...
Microsoft added the single guillemets to CP1252 and similar sets used in Windows at 0x8B and 0x9B (139 and 155) (where the ISO standard placed C1 control codes). The ISO 8859 locations were inherited by Unicode, which added the single guillemets at new locations: U+00AB « LEFT-POINTING DOUBLE ANGLE QUOTATION MARK
Since quotations are already marked by quotation marks or indentations, they need not be italicized. It is probably best to use the "double quotes" for most quotations, as they are easier to read on the screen. Use 'single quotes' for "quotations 'within' quotations," or to mark words for attribution.
[j] When giving a quoted title that begins or ends with an interior quotation mark, the templates {} and {}, respectively, can be used to kern the double and single quotation marks apart for better readability; this should not be done inside citation templates, just in running prose. Interior quotation marks in an italicized title go within the ...
), or when a double-quoted passage terminates with an apostrophe (e.g., In 1961, the Beach Boys recorded two demo songs, "Surfin '" and "Surfin' Safari".) Its purpose is to place a slight space in between the single and double quotation marks for legibility, without actually inserting a space character.