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Vaughn was previously a consultant of marketing and business in his own small company. [3]He began his academic career at the Bradley University as a member in the faculty of marketing before joining the University of Tampa in 1984 as a coordinator in the department of Marketing and later was the Max H. Hollingsworth Endowed Chair of American Enterprise.
The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
At IADT - Tampa, students could choose to earn either an associate or a bachelor's degree in four different areas of study: fashion design and marketing, interior design, graphic design, or digital production. Other bachelor's degrees offered included computer animation, audio production, fashion merchandising, and advertising design. [4]
The University of Tampa (UTampa) is a private university in Tampa, Florida. It is accredited by the Southern Association of Colleges and Schools . UT offers more than 200 programs of study, including 19 master's degrees and a broad variety of majors, minors, pre-professional programs and certificates.
Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...
The degree has a specialization aspect, analogous to the BBA, developing the student's business skills and/or providing in-depth knowledge of the field. It requires additional academic courses to be completed, and usually with higher academic performance standards, and may also require a researched thesis component.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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