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In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1]
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.
From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%. They contain more specific details and have longer word counts (2-5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.
Namecheap is an American ICANN-accredited domain name registrar [1] and web hosting company, based in Phoenix, Arizona. The company was founded in 2000 by Richard Kirkendall [2] and has since grown to become one of the largest independent domain registrars in the world, with over 10 million customers and over 17 million domains under management.
A web page from Wikipedia displayed in Google Chrome. The World Wide Web (WWW or simply the Web) is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists. [1]
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