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Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
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For instance, whenever a consumer types "flower" Google's search engine, an advertisement of a specific flower shop might be placed on the top or bottom of the search result page by the Google AdWords program. [44] Google makes use of the client's search history and location to place an appropriate ad. The traditional one-way "push ...
For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]