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Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...
Appeal to consequences, also known as argumentum ad consequentiam (Latin for "argument to the consequence"), is an argument that concludes a hypothesis (typically a belief) to be either true or false based on whether the premise leads to desirable or undesirable consequences. [1]
Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic , dialectic , and rhetoric , argumentation theory includes the arts and sciences of civil debate, dialogue , conversation , and persuasion .
Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people [9] or associated with popular sentiments [18] instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. [6]
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Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.