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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Appeal to Ignorance: Arguing that something is true because it has not been proven false, which bypasses the need for evidence and logical reasoning. Slippery Slope : Suggesting that a minor action will inevitably lead to a series of negative consequences without providing evidence for this causal chain.
Appeal to consequences, also known as argumentum ad consequentiam (Latin for "argument to the consequence"), is an argument that concludes a hypothesis (typically a belief) to be either true or false based on whether the premise leads to desirable or undesirable consequences. [1]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Reductio ad absurdum, painting by John Pettie exhibited at the Royal Academy in 1884. In logic, reductio ad absurdum (Latin for "reduction to absurdity"), also known as argumentum ad absurdum (Latin for "argument to absurdity") or apagogical argument, is the form of argument that attempts to establish a claim by showing that the opposite scenario would lead to absurdity or contradiction.
Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.
Appeal to the stone is a logical fallacy. Specifically, it is an informal fallacy , which means that it relies on inductive reasoning in an argument to justify an assertion . Informal fallacies contain erroneous reasoning in content of the argument and not the form or structure of it, as opposed to formal fallacies , which contain erroneous ...