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Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
The term was first used by psychoanalyst A. A. Brill when describing the natural desire for women to smoke and was used by Edward Bernays to encourage women to smoke in public despite social taboos. Bernays hired women to march while smoking their "torches of freedom" in the Easter Sunday Parade of 31 March 1929, [ 1 ] which was a significant ...
The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Carl R. Byoir (1886 – 1957), like Bernays, a founding father of public relations in America. Maurice Lyons was the Secretary of the committee. Lyons was a journalist who got involved in politics when he became secretary to William F. McCombs, who was Chairman of the Democratic National Committee during Woodrow Wilson's presidential campaign ...
Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations ...
According to Edward Bernays, the U.S. abolitionist movement used "every available device of communication, appeal and action," such as petitions, pamphlets, political lobbying, local societies, and boycotts. The South responded by defending slavery on the basis of economics, religion and the constitution.
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
Berman Bernays (d. 1879) Ely Bernays Edward Bernays (1891–1995), the "father of public relations", son of Ely Bernays and Anna Freud, nephew of Sigmund Freud, husband of Doris Fleischman [7] Anne Bernays (born 1930), American novelist [8] Martha Bernays (1861–1951), wife of Sigmund Freud, daughter of Berman Bernays. [9]