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Consumer-based criticism regarding the lower sizes of plus-size models was for a long time commonplace and wide-spread. While the reputed 'average' dress size of an American woman is size 14, the majority of models represented as plus-size were between a US size 6-12; therefore, the models did not reflect the average consumer size. [112]
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [13] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
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The most common size category. For women of about average height (5 ft 4 in) with an average bust height and an hourglass figure. Dress sizes may be given as girth at the bust in inches (e.g., 36), but even-numbered sizes from 2 to 16 are more common. Categorical sizes range from XS (extra-small) to XL (extra-large). Junior sizes
Newspaper advertisement for women's dresses, Paris Dress Shoppe, Allentown PA, 1930. Summer fashion, 1930. Woman's dress, 1931. A collection of swimwear, Ladies Home Journal, 1932. Dutch actress Cissy van Bennekom and model Eva Waldschmidt, 1932. Workers leaving the factory, Buenos Aires, 1933. Models wearing evening dresses by Jeanne Lanvin, 1933.
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