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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Media conferences are one approach used in public relations.. Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Vietnam Television (Vietnamese: Đài Truyền hình Việt Nam), operating under its official abbreviation VTV, is the national television broadcaster of Vietnam. As the state broadcaster under the direction of under the Government of Vietnam, VTV is tasked with "propagating the views of the Party, policies, laws of the government".
Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.
Television is currently one of the largest mass media channels in Vietnam, as surveys show that 8 out of 10 people watch television daily. However, television is being challenged by new forms of media, witnessing a decline in revenues as well as a shift in audiences to services such as video on demand or social networks on the Internet. [10]
A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing.
DatVietVAC (or Dat Viet VAC) is a Vietnamese media, entertainment and technology group. [1] [2] Founded in 1994 by Dinh Ba Thanh, [3] it is described as Vietnam's first and largest media company and launched the first private TV channel in the country. [4] The group operates the major Vietnamese OTT streaming platform VieON. [5] [6]