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DatVietVAC (or Dat Viet VAC) is a Vietnamese media, entertainment and technology group. [1] [2] Founded in 1994 by Dinh Ba Thanh, [3] it is described as Vietnam's first and largest media company and launched the first private TV channel in the country. [4] The group operates the major Vietnamese OTT streaming platform VieON. [5] [6]
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part of broader PR activities.
Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.
Television is currently one of the largest mass media channels in Vietnam, as surveys show that 8 out of 10 people watch television daily. However, television is being challenged by new forms of media, seeing a decline in broadcaster revenues as well as a shift in audiences to services such as video on demand or social networks on the internet. [9]
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.
This executive is typically responsible for communications to a wide range of stakeholders, including employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. Typically, a PRO may partner with others in an organization to communicate with investors, analysts, customers and ...
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a ...