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Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
Decathlon at the Summer World University Games (30 P) W. World Athletics Combined Events Tour (3 C, 18 P) Decathlon at the World Athletics Championships (19 P)
After her studies, Barbara Martin Coppola started her career at Texas Instruments, where she worked as a business development manager from 1999 to 2004. [1] Later, from 2005 to 2008, she was the Chief Digital Officer at Samsung in Seoul. [1]
The company's innovative marketing promoted the radical notion of shopping for pleasure rather than necessity and its techniques were adopted by modern department stores the world over. The store was extensively promoted through paid advertising. The shop floors were structured so that goods could be made more accessible to customers.
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
The first world record in the decathlon was recognized by the International Association of Athletics Federations in 1922. [1] As of 23 June 2012, 36 men's world records have been ratified by the IAAF in the event. [1] The current world record holder is French national Kevin Mayer with 9126 points. Over the years, athletes have become bigger ...
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