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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail, designed to appeal to women, and their counterpart Sobranie Black Russian, the darker colours of which targeted a male market.
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The full list of athletes to win the Congressional Gold Medal are: Roberto Clemente (1973) 1980 US Summer Olympic Team (1980) Joe Louis (1982) Jesse Owens (1988) Jackie Robinson (2003) Byron ...
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]