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2. Market segmentation - Wikipedia

   en.wikipedia.org/wiki/Market_segmentation

   Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

3. Segmenting-targeting-positioning - Wikipedia

   en.wikipedia.org/wiki/Segmenting-Targeting...

   In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2] The S-T-P framework implements ...

4. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

5. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.

6. Category:Market segmentation - Wikipedia

   en.wikipedia.org/wiki/Category:Market_segmentation

   Download as PDF; Printable version; In other projects Wikimedia Commons; Wikidata item; Appearance. move to sidebar hide. Help ... Pages in category "Market segmentation"

7. Microsegment - Wikipedia

   en.wikipedia.org/wiki/Microsegment

   Traditional market segmentation divides the market into four categories of geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation. [5] This approach works well as it groups various customers into segments that have common needs. It would lead to targeting the segment and positioning the product.

8. Industrial market segmentation - Wikipedia

   en.wikipedia.org/wiki/Industrial_market_segmentation

   Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government agencies and industry associations use standardized segmentation schemes for statistical surveys. Most businesses create their own segmentation scheme to meet their particular needs.

9. Target market - Wikipedia

   en.wikipedia.org/wiki/Target_market

   Approaches to segmentation will vary depending on whether the total available market (TAM) is a consumer market or a business market. Market segmentation is the process of dividing a total available market, using one of a number of key bases for segmenting such as demographic, geographic, psychographic, behavioural or needs-based segments.