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In order to sell under the Worx brand name, the company decided to employ direct response marketing including the use of infomercials. The Worx GT electric trimmer was the first Positec product to be sold using an infomercial in the United States in early 2007. By the end of that year, the company had sold 313,000 Worx GT units. [8] [10]
A string trimmer, also known by the portmanteau strimmer and the trademarks Weedwacker, Weed Eater and Whipper Snipper, [1] [a] is a garden power tool for cutting grass, small weeds, and groundcover. It uses a whirling monofilament line instead of a blade, which protrudes from a rotating spindle at the end of a long shaft topped by a gasoline ...
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