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  2. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    The "appeal to pity", as it is classified in Rhetorica ad Herennium, is a means to conclude by reiterating the major premise of the work and tying while incorporating an emotional sentiment. The author suggests ways in which to appeal to the pity of the audience: "We shall stir pity in our hearers by recalling vicissitudes of future; by ...

  4. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    An essay is, generally, a piece ... which appeal to the physical senses, and details that appeal to a reader's emotional, physical, or intellectual sensibilities ...

  5. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  6. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive, to construct an argument

  7. Wisdom of repugnance - Wikipedia

    en.wikipedia.org/wiki/Wisdom_of_repugnance

    The wisdom of repugnance or appeal to disgust, [1] also known informally as the yuck factor, [2] is the belief that an intuitive (or "deep-seated") negative response to some thing, idea, or practice should be interpreted as evidence for the intrinsically harmful or evil character of that thing.

  8. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals. Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions". [1] [2]

  9. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...