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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. [1] The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "why?" five times, each time directing the current "why" to the answer of the ...

  3. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    According to Inoslav Bešker, Professor of Philology at the University of Split in Croatia, the 5 Ws are rooted in the seven questions used in ancient Greece to communicate stories clearly: [9] Although long attributed to Hermagoras of Temnos , [ 10 ] in 2010, it was established that Aristotle 's Nicomachean Ethics is in fact the source of the ...

  4. Genetic fallacy - Wikipedia

    en.wikipedia.org/wiki/Genetic_fallacy

    The first criterion of a good argument is that the premises must have bearing on the truth or falsity of the claim in question. [2] Genetic accounts of an issue may be true and may help illuminate the reasons why the issue has assumed its present form, but they are not conclusive in determining its merits. [3]

  5. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Anything goes. "It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created."

  6. Google’s Olympics ad went viral for all the wrong reasons

    www.aol.com/google-olympics-ad-went-viral...

    To many critics online, the ad appeared to be the latest example of a Big Tech company being disconnected from real people. Google’s Olympics ad went viral for all the wrong reasons Skip to main ...

  7. Why McDonalds' new ad campaign is absolutely brilliant

    www.aol.com/article/finance/2017/04/20/why...

    The new ad starring Mindy Kaling is closing in on 4 million YouTube views in one week -- but there's actually no mention of the name "McDonald's." Why McDonalds' new ad campaign is absolutely ...

  8. Reason (argument) - Wikipedia

    en.wikipedia.org/wiki/Reason_(argument)

    Some philosophers (one being John Broome [5]) view normative reasons as the same as "explanations of ought facts".Just as explanatory reasons explain why some descriptive fact obtains (or came to obtain), normative reasons on this view explain why some normative facts obtain, i.e., they explain why some state of affairs ought to come to obtain (e.g., why someone should act or why some event ...

  9. Doctors Say This Nighttime Behavior Can Be A Sign Of Dementia

    www.aol.com/lifestyle/doctors-nighttime-behavior...

    December 12, 2024 at 5:30 AM. This Nighttime Behavior Can Be A Sign Of Dementia skynesher - Getty Images. There are plenty of reason you might feel off in the late afternoon and evening. Maybe you ...