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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, the fifth "why" suggests a broken shelf foot, which can be immediately replaced to prevent the reoccurrence of the sequence of events that resulted in cross-threading bolts. The nature of the answer to the fifth why in the example is also an important aspect of the five why approach, because solving the immediate problem may ...

  3. Genetic fallacy - Wikipedia

    en.wikipedia.org/wiki/Genetic_fallacy

    The first criterion of a good argument is that the premises must have bearing on the truth or falsity of the claim in question. [2] Genetic accounts of an issue may be true and may help illuminate the reasons why the issue has assumed its present form, but they are not conclusive in determining its merits.

  4. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Anything goes. "It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created."

  5. Circular reasoning - Wikipedia

    en.wikipedia.org/wiki/Circular_reasoning

    Circular reasoning (Latin: circulus in probando, "circle in proving"; [1] also known as circular logic) is a logical fallacy in which the reasoner begins with what they are trying to end with. [2] Circular reasoning is not a formal logical fallacy, but a pragmatic defect in an argument whereby the premises are just as much in need of proof or ...

  6. Appeal to motive - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_motive

    Appeal to motive is a pattern of argument which consists in challenging a thesis by calling into question the motives of its proposer. [1] It can be considered as a special case of the ad hominem circumstantial argument. As such, this type of argument is an informal fallacy. [citation needed]

  7. Opinion: Why Apple’s iPad ad hit such a nerve - AOL

    www.aol.com/opinion-why-apple-ipad-ad-223225256.html

    That accompanying song is a 1971 No. 1 hit (perhaps not the greatest example of human creativity, but still) that plays over images of paint cans exploding and musical instruments splintering to dust.

  8. Informative advertising - Wikipedia

    en.wikipedia.org/wiki/Informative_advertising

    Alongside promotional reasons, there are other reasons why informative advertising is used. Under certain circumstances, a business may be required to run informative advertising due to legal requirements. Some industries have much stricter advertising laws than others, the tobacco industry is one of the

  9. Logical reasoning - Wikipedia

    en.wikipedia.org/wiki/Logical_reasoning

    Logical reasoning is a form of thinking that is concerned with arriving at a conclusion in a rigorous way. [1] This happens in the form of inferences by transforming the information present in a set of premises to reach a conclusion.