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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, the fifth "why" suggests a broken shelf foot, which can be immediately replaced to prevent the reoccurrence of the sequence of events that resulted in cross-threading bolts. The nature of the answer to the fifth why in the example is also an important aspect of the five why approach, because solving the immediate problem may ...

  3. Genetic fallacy - Wikipedia

    en.wikipedia.org/wiki/Genetic_fallacy

    The first criterion of a good argument is that the premises must have bearing on the truth or falsity of the claim in question. [2] Genetic accounts of an issue may be true and may help illuminate the reasons why the issue has assumed its present form, but they are not conclusive in determining its merits.

  4. Fallacy - Wikipedia

    en.wikipedia.org/wiki/Fallacy

    An example is a probabilistically valid instance of the formally invalid argument form of denying the antecedent or affirming the consequent. [ 12 ] Thus, "fallacious arguments usually have the deceptive appearance of being good arguments, [ 13 ] because for most fallacious instances of an argument form, a similar but non-fallacious instance ...

  5. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    In the United Kingdom (excluding Scotland), the Five Ws are used in Key Stage 2 and Key Stage 3 lessons (ages 7–14). [7] In data analytics, the Five Ws are used in the first stage of the BADIR to identify the business problem and its context in an analytics request.

  6. Why Apple's iconic Super Bowl ad still resonates 4 ... - AOL

    www.aol.com/finance/why-apples-iconic-super-bowl...

    And I think the power of that is the reason why people talk about it, 40 years later.” But there were some naysayers within the company. Apple's board of directors hated it and almost stopped it ...

  7. Why McDonalds' new ad campaign is absolutely brilliant

    www.aol.com/article/finance/2017/04/20/why...

    The new ad starring Mindy Kaling is closing in on 4 million YouTube views in one week -- but there's actually no mention of the name "McDonald's." Why McDonalds' new ad campaign is absolutely ...

  8. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Anything goes. "It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created."

  9. Doctors Say This Nighttime Behavior Can Be A Sign Of Dementia

    www.aol.com/doctors-nighttime-behavior-sign...

    There are plenty of reason you might feel off in the late afternoon and evening. Maybe you’re mentally wiped after socializing all day, or your brain is fried from hours of work.