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Taiwan Beer (Chinese: 台灣啤酒; pinyin: Táiwān Píjǐu, or 台啤; TáiPí) is a brand of mass market beer brewed by the Taiwan Tobacco and Liquor Corporation (TTL). The brand is an icon of Taiwanese culture and is applied to the best-selling beer in the country.
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Before the economic boom of the 1980s and 1990s there was little grape wine sold in Taiwan as people preferred hard alcohol, beer, and traditional non-grape wines. In 2016 French wine had a 46.7% market share, American wine had a 10.7% market share, and Chilean wine had a 9% market share.
Beer could now be imported and exported across the Taiwan Strait for the first time. Foreign labels accounted for just 18 percent of the NT$45 billion (US$1.3 billion) beer market in the ROC in 2004; Taiwan Beer accounted for all of the remaining 82 percent. Two years later the PRC refused to allow Taiwan Beer to be imported.
A basketball team named Taiwan Beer, popularly nicknamed 'The Brew Crew,' is sponsored by the company. The Taiwan Beer Bar and Beer Garden is a brewpub in Taipei. The Factory, near the Wujih station of the Taiwan High Speed Rail, is the site of an annual Taiwan Beer Festival (台灣啤酒節) held every summer.
Music festivals in Taiwan may focus on Taiwanese musicians or international musicians, and may be either in a concert or music competition format, or both. Music of Taiwan in contemporary times incorporates diverse genres, and Taiwan has many ongoing music festivals dedicated to pop music , Indigenous music , Indie Music , as well as Mandopop .
Millet wine is a key part of aboriginal rituals such as Millet Festival, Black Rice Festival, Harvest Festival and Dwarf Spiritual Sacrifice . Each aboriginal group in Taiwan has its own god or goddess dedicated to millet and their own name for millet wine.
In 2016, Tsingtao beer was the second most consumed beer globally and had reached 2.8% share of the global beer market, after its share of the world's beer market had been steadily growing by at least 0.1 percentage points every year since 2009. [5] Tsingtao is currently the sixth largest brewery in the world.