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An infomercial is a form of television commercial that resembles regular TV programming [1] yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. [2] Most often used as a form of direct response television (DRTV), they are often program-length commercials[1] (long-form ...
Kevin Trudeau (/ truːˈdoʊ /; born 1962 or 1963) [1] is an American author, salesman, and television personality known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His ubiquitous late-night infomercials, which promoted unsubstantiated health, diet, and financial advice, earned him a fortune ...
Sales & Marketing Executives International (SMEI) is a worldwide non-profit organization offering membership and professional sales and marketing certification. SMEI is dedicated to ethical standards, continuing professional development, knowledge sharing, and mentoring students. Founded in 1935 in the U.S. as the National Federation of Sales ...
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
Insight Seminars is an international non-profit organization headquartered in Santa Monica, California. The first seminar was led in 1978 by founders John-Roger and Russell Bishop under the name Insight Training Seminars. Insight has held seminars in 34 countries for adults, teens, and children, in addition to Business Insight corporate trainings.
Erhard Seminars Training, Inc. (marketed as est, though often encountered as EST or Est) was an organization founded by Werner Erhard in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training". The purpose of the training is to help one to recognize that the situations, which seem to be holding ...
e. Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business. These are also typically the goals and ...
PSI Seminars is the oldest continuously operating personal and professional training company in the U.S., [1] with over 500,000 graduates of the Basic Seminar. Based in Clearlake Oaks, California, it was founded in 1973 by Thomas and Jane Willhite. They also founded the non-profit PSI World, based in Clearlake Oaks, which provides free training ...
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