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  2. Yerkes–Dodson law - Wikipedia

    en.wikipedia.org/wiki/Yerkes–Dodson_law

    The Yerkes–Dodson law is an empirical relationship between arousal and performance, originally developed by psychologists Robert M. Yerkes and John Dillingham Dodson in 1908. [ 1] The law dictates that performance increases with physiological or mental arousal, but only up to a point. When levels of arousal become too high, performance decreases.

  3. Reversal theory - Wikipedia

    en.wikipedia.org/wiki/Reversal_theory

    Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.

  4. Misattribution of arousal - Wikipedia

    en.wikipedia.org/wiki/Misattribution_of_arousal

    In psychology, misattribution of arousal is the process whereby people make a mistake in assuming what is causing them to feel aroused. For example, when actually experiencing physiological responses related to fear, people mislabel those responses as romantic arousal. The reason physiological symptoms may be attributed to incorrect stimuli is ...

  5. Arousal - Wikipedia

    en.wikipedia.org/wiki/Arousal

    Arousal is the physiological and psychological state of being awoken or of sense organs stimulated to a point of perception. It involves activation of the ascending reticular activating system (ARAS) in the brain, which mediates wakefulness, the autonomic nervous system, and the endocrine system, leading to increased heart rate and blood pressure and a condition of sensory alertness, desire ...

  6. Fear appeal - Wikipedia

    en.wikipedia.org/wiki/Fear_appeal

    Fear appeal. Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick ...

  7. James–Lange theory - Wikipedia

    en.wikipedia.org/wiki/James–Lange_theory

    The James–Lange theory is a hypothesis on the origin and nature of emotions and is one of the earliest theories of emotion within modern psychology. It was developed by philosopher John Dewey and named for two 19th-century scholars, William James and Carl Lange (see modern criticism for more on the theory's origin). [ 1][ 2] The basic premise ...

  8. Drive reduction theory (learning theory) - Wikipedia

    en.wikipedia.org/wiki/Drive_reduction_theory...

    Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. "Drive" is defined as motivation that arises due to a psychological or physiological need. It works as an internal stimulus that motivates an individual to sate the drive.

  9. What is Maslow’s hierarchy of needs? A psychology theory ...

    www.aol.com/maslow-hierarchy-needs-psychology...

    A psychology theory, explained. AJ Willingham, CNN. ... “Maslow saw his hierarchy as falling within a theory of motivation,” Charlie Huntingon wrote for the Berkeley Well-Being ... The Today Show