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Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.
The Yerkes–Dodson law is an empirical relationship between arousal and performance, originally developed by psychologists Robert M. Yerkes and John Dillingham Dodson in 1908. [ 1] The law dictates that performance increases with physiological or mental arousal, but only up to a point. When levels of arousal become too high, performance decreases.
Fear appeal. Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick ...
Arousal is the physiological and psychological state of being awoken or of sense organs stimulated to a point of perception. It involves activation of the ascending reticular activating system (ARAS) in the brain, which mediates wakefulness, the autonomic nervous system, and the endocrine system, leading to increased heart rate and blood pressure and a condition of sensory alertness, desire ...
Motivational intensity and arousal are related, but are considered to be separate ideas; arousal has implications for action, but motivational intensity does not and it is possible to experience high levels of arousal, but not experience motivational intensity (e.g., laughing).
The James–Lange theory is a hypothesis on the origin and nature of emotions and is one of the earliest theories of emotion within modern psychology. It was developed by philosopher John Dewey and named for two 19th-century scholars, William James and Carl Lange (see modern criticism for more on the theory's origin). [ 1][ 2] The basic premise ...
“Maslow saw his hierarchy as falling within a theory of motivation,” Charlie Huntingon wrote for the Berkeley Well-Being Institute. “By looking at the ways your own behaviors follow – and ...
Motivation is relevant in many fields and affects educational success, work performance, consumer behavior, and athletic success. Motivation is an internal state that propels individuals to engage in goal -directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior ...