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  2. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Continuity and Consistency: Communication is an unending process. It requires repetition to achieve understanding. Repetition, with variation, contributes to learning both facts and attitudes. Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult.

  3. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    This is an accepted version of this page This is the latest accepted revision, reviewed on 27 January 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as well ...

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Koichi Shimizu, a professor at Josai University proposed a 4 Cs classification of marketing mix in 1973. Then in 1979, it was expanded to the 7Cs Compass Model. [39] The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation ...

  5. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...

  6. Cooperative principle - Wikipedia

    en.wikipedia.org/wiki/Cooperative_principle

    These describe specific rational principles observed by people who follow the cooperative principle in pursuit of effective communication. [9] [2] Applying the Gricean maxims is therefore a way to explain the link between utterances and what is understood from them. According to Grice: [5]

  7. Co-marketing - Wikipedia

    en.wikipedia.org/wiki/Co-marketing

    A formal approach to this harmonious coexistence with the earth and sustainable marketing mix is known as Four Cs (Commodity, Cost, Communication), Channel in "7Cs Compass Model. The four Cs Model provides a demand / customer co-creation alternative to the well-known four Ps supply side model ( product , price , promotion , place ) of marketing ...

  8. Means of communication - Wikipedia

    en.wikipedia.org/wiki/Means_of_communication

    Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network). Contents of communication can be for example photography, data, graphics, language, or texts. Means of communication in the narrower sense refer to technical devices that transmit information. [5]

  9. Interpersonal communication - Wikipedia

    en.wikipedia.org/wiki/Interpersonal_communication

    Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5 ...