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Creative Technology was founded in 1981 by childhood friends and Ngee Ann Polytechnic schoolmates Sim Wong Hoo and Ng Kai Wa. Originally a computer repair shop in Pearl's Centre in Chinatown, the company eventually developed an add-on memory board for the Apple II computer.
In May 2006, Creative Technology filed suit against Apple Inc. for violating their "Zen patent", which pertained to patent infringement with their iPod, iPod nano and iPod mini players. [14] Apple countersued Creative Technology, and then launched a second suit pertaining to icons and data display and entry in such portable devices.
Under Creative Technology, the company developed several further innovations, such as the first THX-certified audio card for computers, the Sound Blaster Audigy 2. In 2016, THX was acquired by video game hardware company Razer Inc. [1] [6] On September 12, 2024, THX announced Tuyen Pham as chief executive officer. [7]
ZiiLABS was founded in 1994 as 3Dlabs, which became a wholly owned subsidiary of Creative Technology Ltd in 2002.In January 2009, the company re-branded as ZiiLABS. This re-branding reflected 3Dlabs' focus on supplying low-power, media-rich application processors, hardware platforms and middleware, rather than just 3D GPUs as had previously been the case.
Sensaura Ltd., a division of Creative Technology, was a company that provided 3D audio effect technology for the interactive entertainment industry. Sensaura technology was shipped on more than 24 million game consoles and 150 million PCs (on soundcards, motherboards and external USB audio devices).
E-MU 20K is the commercial name for a line of audio chips by Creative Technology, commercially known as the Sound Blaster X-Fi chipset. The series comprises the E-MU 20K1 (CA20K1) and E-MU 20K2 (CA20K2) audio chips.
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The ZEN Vision:M was a portable media player developed by Creative Technology, and was launched on December 8, 2005. [1] The device's features and interface was adapted from the earlier released ZEN Vision with a smaller screen size and dimensions.