Search results
Results from the WOW.Com Content Network
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
In 1993, SoftKey International was created out of a three-way merger between SoftKey Software Products, WordStar International, and Spinnaker Software. [32] [33] Shareholders of Softkey Software represented about 53 percent of the new company's shares. [33] After the merger, the company moved to Spinnaker's offices in Cambridge, Mass. [34]