Ads
related to: walmart axe body wash dark temptation perfume reviewsebay.com has been visited by 1M+ users in the past month
Search results
Results from the WOW.Com Content Network
The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. [citation needed ...
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
As adolescent males progress through puberty, body odor is a frequent occurrence; a stereotype that has persisted in the United States is teenage males using Axe body spray as their primary fragrance. [1] [4] With the ubiquity of social media, the trend of smellmaxxing became prominent. [5]
For premium support please call: 800-290-4726 more ways to reach us
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
Ads
related to: walmart axe body wash dark temptation perfume reviewsebay.com has been visited by 1M+ users in the past month