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Selvedge denim is the name for a high-quality, dense weave of denim that is more expensive to produce due to it being made on smaller, slower-moving looms that are often older models.
The selvedge is traditionally accentuated with warp threads of one or more contrasting colors, which can serve as an identifying mark. Although quality denim can be made on either loom, selvedge denim has come to be associated with premium products since final production that showcases the selvedge requires greater care of assemblage. [21]
A selvage (US English) or selvedge (British English) is a "self-finished" edge of a piece of fabric which keeps it from unraveling and fraying. [ 1 ] [ 2 ] The term "self-finished" means that the edge does not require additional finishing work, such as hem or bias tape , to prevent fraying.
Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship.Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.
Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod. In the early 1990s Yamane introduced a tailoring line, followed by fishing and golf lines. In 1999, he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand.
Toshikiyo Hirata was inspired to begin making denim after visiting the United States in the 1980s to teach karate where he encountered mid-century American denim. Upon his return to Japan, he studied and learned denim-making techniques in Kojima, and started a denim factory in 1984 replicating the quality of mid-century American-made denim. [11]
Ksubi made its international debut in London in 2002, with fashion displays held at the abandoned Aldwych tube station. In 2006, the brand changed its name to Ksubi as a result of a trademark infringement dispute. [2] In 2010, Ksubi was purchased by clothing manufacturer Bleach, who also owned and produced Insight and Something Else. [3]
The term is derived from the Japanese term "boroboro", meaning something tattered or repaired. [2] The term 'boro' typically refers to cotton, linen and hemp materials, mostly hand-woven by peasant farmers, that have been stitched or re-woven together to create an often many-layered material used for warm, practical clothing.
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