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Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
Here are five of Mark Cuban's top picks for reading material for aspiring as well as current entrepreneurs. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: ...
Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly. He says, "Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." [3] The book ends with a Ten Point Checklist that sets out how to create a remarkable product.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Mark Morgan Ford a.k.a. Michael Masterson, is an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. [1] Ford is the author of more than 2 dozen books and hundreds of essays on entrepreneurship, wealth-building, economics, and copywriting.