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  2. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is the answer. Content marketing is a strategic marketing approach – a ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Cost per action. Revenue sharing. Mobile advertising. v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  5. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    t. e. In marketing, lead generation (/ ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  6. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

  7. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web ...

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  9. 10 AI Tools That Can Plan Your Next Road Trip

    www.aol.com/10-ai-tools-plan-next-145700892.html

    Generative AI tools such as ChatGPT and Google Bard can also estimate travel time and suggest nearby attractions and other scenic routes, which enhances your traveling experience. For example, we ...

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