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The song was also used for Heineken's 2011 "The Date" commercial. [5] [6] In 2012, a cover of the song was included by The Bombay Royale in their debut album You Me Bullets Love. [7] [8] English indie rock band White Lies refer to the song in their music video for their 2013 single "There Goes Our Love Again".
Saint Louis University also takes to playing the song during half-time of home basketball games. The SLU pep-band plays the song while the student section sings the lyrics. The tuba section of the Florida State University Marching Chiefs, The Royal Flush, plays "Here Comes the King" while entering any time that they perform as a section.
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A German version of the song did not translate the original lyrics, but rather rewrote them entirely, under the title "Sie hieß Mary-Ann". This was released in several versions on German record labels in 1956 and 1957, most notably by Ralf Bendix , and Freddy Quinn on his album "Freddy" recorded on Polydor .
Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]), branded as The Heineken Company is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, [update] Heineken owns over 165 breweries in more than 70 countries.
"Dilly dilly" is a recurring phrase in "Lavender's Blue", a nursery rhyme or folk song printed around the year 1675. It begins with the sentence, "Lavender Blue, dilly dilly, lavender green, When I am king, dilly dilly, you shall be queen." [4] The website Dictionary.com defines the word dilly as delightful or delicious. [5]
The song first aired on American radio on February 12, 1971, but not all of the Coca-Cola bottlers were impressed. DJs reported that they were receiving requests to hear the commercial. Backer persuaded McCann-Erickson to film a commercial using the song. [3] The TV commercial, titled "Hilltop", was directed by Roberto Malenotti. [6]
The song was featured in a McDonald's advert that aired during the 2002 Winter Olympics. [16] Mercer elaborated on the song's inclusion in the ad in an interview: "That whole thing was just an ad agency that McDonald’s hired to do a “hip commercial,” or whatever. So the kid who offered the whole thing up to us was a Shins fan."